# Soex India Pvt. Ltd. (Afzal and Soex Herbal)

> Soex India Pvt. Ltd., part of the Fazlani Group, manufactures hookah molasses flavours and related products since 2002 at Nariman Point, Mumbai, and exports to more than 60 countries across the Middle East, Asia, Europe, Africa and the Americas. Its brands include Afzal (one of the most widely sold hookah tobaccos worldwide) and Soex Herbal, the world's first herbal hookah molasses with 0% nicotine, 0% tar and no tobacco. The company is a Government of India recognised 100% Export Oriented Unit; the group holds Star Export House status. All products are export only, not sold online in India, and all content is intended for adult (18+) B2B audiences: importers, wholesalers, distributors, lounges and retailers.

Key facts: founded 2002; parent Fazlani Group founded 1972, one of India's largest export houses in tobacco products; Chairman Dr. A. K. Fazlani; Managing Director Mr. Asif Fazlani; complete backward integration from manufacturing to worldwide distribution. Brand families: Afzal, Afzal Strong, Afzal Premium, Afzal Velvet, Afzal Ready 2 Go, Afzal Mashup Edition, Soex Herbal, Nico, Irfaz charcoal, Hit Filter Khaini and tobacco leaf. Signature flavour: Pan Raas.

## Company
- [Home](https://soex.com/): company overview, brand families and distributor enquiry
- [About](https://soex.com/about/): Soex India, the Fazlani Group, leadership and export credentials
- [Our Journey](https://soex.com/our-journey/): company history since 2002
- [Gallery](https://soex.com/gallery/): facility and event imagery
- [News and Events](https://soex.com/news-events/): trade shows and announcements
- [CSR](https://soex.com/csr/): corporate social responsibility
- [Careers](https://soex.com/careers/): openings
- [FAQ](https://soex.com/faq/): common questions from B2B buyers
- [Contact](https://soex.com/contact/): distributor and wholesale enquiry

## Brands and product lines
- [Afzal](https://soex.com/afzal/): flagship hookah molasses range, dozens of flavours led by Pan Raas
- [Soex Herbal](https://soex.com/soex-herbal/): the world's first herbal hookah molasses: 0% nicotine, 0% tar, no tobacco; Fruit, Cool, Sweet, Beverage and Spicy flavour families
- [Afzal Strong](https://soex.com/afzal-strong/): higher-strength hookah tobacco line
- [Afzal Premium](https://soex.com/afzal-premium/): premium line
- [Afzal Velvet](https://soex.com/afzal-velvet/): velvet line
- [Afzal Ready 2 Go](https://soex.com/afzal-ready-2-go/): pre-packed single-session format
- [Afzal Mashup Edition](https://soex.com/afzal-mashup-edition/): mixed-flavour edition
- [Nico](https://soex.com/nico/): Nico product line
- [Irfaz Charcoal](https://soex.com/irfaz-charcoal/): hookah charcoal: Coco Zeal and Quick Lite
- [Hit Filter Khaini](https://soex.com/hit-filter-khaini/): filter khaini line
- [Tobacco Leaf](https://soex.com/tobacco-leaf/): unmanufactured tobacco leaf supply
- [Accessories](https://soex.com/accessories/): hookah accessories

## Wholesale and distributor pages by market
- [Tanzania](https://soex.com/hookah-flavors-wholesale-distributor-tanzania/): importers, wholesalers and distributors in Dar es Salaam, Zanzibar and across Tanzania and East Africa
- [Russia](https://soex.com/shisha-tobacco-wholesale-supplier-russia/): wholesale buyers, distributors and lounges across Russia, with Russian-language guidance
- [South Africa](https://soex.com/south-africa-afzal-hookah-hubbly-flavours-bulk-wholesale/): hubbly flavour bulk and wholesale buyers across South Africa
- [Brazil](https://soex.com/hookah-flavors-wholesale-distributor-brazil/): distribuidores e fornecedores de essencia de narguile no Brasil (Portuguese page; English version at /en/hookah-flavors-wholesale-distributor-brazil/)
- [United Arab Emirates](https://soex.com/afzal-wholesale-supplier-distributor-of-shisha-flavors-in-united-arab-emirates/): wholesale supply and distribution across the UAE including Dubai
- [Saudi Arabia](https://soex.com/shisha-flavours-wholesale-distributor-saudi-arabia/): wholesale distribution across Saudi Arabia
- [Kuwait](https://soex.com/kuwait-afzal-wholesale-supplier-distributor-of-shisha-tobacco-flavours/): wholesale supply for Kuwait
- [Nepal](https://soex.com/nepal-hookah-flavours-wholesale-supplier-distributor/): wholesale supply and distribution for Nepal
- [Japan](https://soex.com/japan-shisha-flavours-wholesale-supplier-distributor/): wholesale supply for Japan
- [USA](https://soex.com/usa-afzal-shisha-tobacco-flavors-wholesale-supplier/): wholesale supply for the United States
- [Malaysia](https://soex.com/hookah-shisha-flavours-wholesale-distributor-malaysia/): wholesale distribution for Malaysia including Kuala Lumpur
- [Nigeria](https://soex.com/nigeria-hookah-shisha-wholesale-distributor/): wholesale distribution for Nigeria including Lagos
- [Sierra Leone](https://soex.com/hookah-flavours-wholesale-distributor-sierra-leone/): wholesale distribution for Sierra Leone
- [Mexico](https://soex.com/hookah-shisha-flavours-wholesale-distributor-mexico/): wholesale distribution for Mexico
- [Indonesia](https://soex.com/hookah-shisha-flavours-wholesale-distributor-indonesia/): wholesale distribution for Indonesia
- [Uzbekistan](https://soex.com/uzbekistan-hookah-tobacco-flavours-wholesale-distributor/): wholesale distribution for Uzbekistan
- [Kazakhstan](https://soex.com/kazakhstan-hookah-tobacco-flavors-wholesale-distributor/): wholesale distribution for Kazakhstan
- [Czech Republic](https://soex.com/hookah-tobacco-flavours-wholesale-distributor-czech-republic/): wholesale distribution for the Czech Republic
- [All distributors](https://soex.com/hookah-flavours-distributors/): global distributor and wholesale enquiry hub

## Guides and blogs
- [How B2B buyers in Tanzania evaluate shisha flavour quality](https://soex.com/blogs/how-bulk-buyers-in-tanzania-evaluate-shisha-flavour-quality/)
- [How to choose Afzal flavours for import into Russia (Russian language)](https://soex.com/blogs/kak-vybrat-vkusy-tabaka-dlya-kalyana-dlya-importa-v-rossiyu-iz-indii/)
- [Afzal shisha tobacco in Tanzania: sourcing guide for importers and bulk buyers](https://soex.com/blogs/shisha-tobacco-tanzania-sourcing-guide-for-importers-bulk-buyers/)
- [Most popular hookah flavours in Russia: trends and Afzal flavours](https://soex.com/blogs/most-popular-hookah-flavours-in-russia-trends/)
- [Wholesale hubbly flavours in South Africa for importers](https://soex.com/blogs/wholesale-hubbly-flavours-in-south-africa-for-importers/)
- [Best hubbly flavours across South Africa](https://soex.com/blogs/best-hubbly-flavours-loved-across-south-africa-from-lounges-to-home-sessions/)
- [Wholesale hubbly flavours in Pretoria](https://soex.com/blogs/wholesale-hubbly-flavours-in-pretoria-south-africa-where-businesses-should-buy/)
- [Hookah lounges and hubbly flavours in Cape Town](https://soex.com/blogs/best-hookah-lounges-hubbly-flavours-in-cape-town-trends-and-popular-blends/)
- [Trending hubbly flavours in South Africa](https://soex.com/blogs/trending-hubbly-flavours-in-south-africas-hookah-scene/)
- [Hubbly flavours in bulk: why wholesale buyers save more](https://soex.com/blogs/hubbly-flavours-in-bulk-why-wholesale-buyers-save-more-in-south-africa/)
- [Top 3 types of hookah charcoal](https://soex.com/blogs/top-3-types-of-hookah-charcoal-soex/)
- [Top 6 hookah accessories](https://soex.com/blogs/top-6-hookah-accessories-every-hookah-lover-should-have-soex/)
- [Best hookah flavours to try](https://soex.com/blogs/best-hookah-flavours-you-should-definitely-try-once/)
- [Hookah setup troubleshooting](https://soex.com/blogs/hookah-setup-troubleshooting/)
- [3 steps for a perfect hookah session](https://soex.com/blogs/3-steps-for-enjoying-the-perfect-hookah-smoking-experience/)
- [How to select your first hookah flavour](https://soex.com/blogs/how-to-select-your-first-hookah-flavour/)
- [5 ways to improve a hookah session](https://soex.com/blogs/5-ways-to-enhance-your-hookah-smoking-session/)
- [Blog index](https://soex.com/blog/)

## Optional
- [Blog category: Uncategorized](https://soex.com/blogs/category/uncategorized/)
- [Blog category: Lifestyle](https://soex.com/blogs/category/lifestyle/)
- [Blog category: Tips Tricks](https://soex.com/blogs/category/tips-tricks/)
- [Blog category: Irfaz Coco Zeal Charcoal](https://soex.com/blogs/category/irfaz-coco-zeal-charcoal/)
- [Blog category: Irfaz Quick Lite Charcoal](https://soex.com/blogs/category/irfaz-quick-lite-charcoal/)
- [Blog category: Accessories](https://soex.com/blogs/category/accessories/)
- [Blog category: Afzal Hookah Molasses](https://soex.com/blogs/category/afzal-hookah-molasses/)
- [Blog category: Afzal Strong Hookah Tobacco](https://soex.com/blogs/category/afzal-strong-hookah-tobacco/)
- Full flavour catalogue: 350 individual flavour product pages, complete list in llms-full.txt