Who We Are

A legacy of delivering the finest global customer experiences by creating premium quality tobacco and non-tobacco products since 2002. Recognized by the Government of India as a 100% Export Oriented Unit (EOU) and recipient of numerous national and international awards for product excellence, Soex India Pvt. Ltd. lives the dream of making every smoking experience a journey of timeless joy and satisfaction. Our premium quality Hookah Molasses flavours are the preferred choice of customers in over 40+ countries across Middle East, Asia, Europe, Africa and America.


The seeds of our business were sowed by Dr. A. K. Fazlani, a true visionary and the guiding light of Fazlani Group. From a modest company in 1972, Mr. Fazlani has transformed our identity and made us one of India’s largest export houses in tobacco and tobacco products. Mr. Fazlani’s education repository includes a Masters and Ph.D. in International Business. His unflinching dedication to quality and customer delight has earned the Fazlani Group ‘Star Export House’ status from the Government of India. This national honour is reserved only for a few companies and we are proud to be among them.

Dr. A. K. Fazlani –  Chairman


Our dynamic Managing Director, Mr. Asif Fazlani, has steered the phenomenal growth of our company in the fast growing Shisha Tobacco business worldwide. Blessed with a dynamic personality and sharp business acumen, Mr. Asif Fazlani began his successful journey in this industry in the year 1999 when he was just 18 years. He demonstrated his exceptional leadership capabilities in a short time, and since his association the company has won many accolades from the Indian Government for outstanding excellence in export performance year on year.

Mr. Asif Fazlani – Company Managing Director


At Soex India Pvt. Ltd., every effort is focused on delivering the finest Hookah Molasses product experience. This endeavour makes us the only Indian company in this segment with complete backward integration; from manufacturing to marketing and worldwide distribution.

Guiding Philosophy

To continuously deliver unique product experiences through regular Research and Development for sustained product differentiation, which will drive increasing demand from global consumers and make Soex the preferred brand in the Hookah Molasses flavours segment.

What client says


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